Advanced Media Relations
Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
Course Overview
Advanced Media Relations is an intensive, practice-oriented programme designed by Qimma Training for professionals in Administration, Office & Communication. It goes beyond the basics to tackle complex, real-world challenges using advanced techniques and the latest international practice in Media Relations, equipping participants with the knowledge, tools and confidence to deliver measurable results.
The course runs over 5 or 10 days in classroom sessions across Europe and the Middle East, live online, or in-house at your premises. It blends expert-led instruction, real case studies, group workshops and practical exercises, and every in-house edition can be fully customised to your industry, assets, procedures and competency framework.
Learning Objectives
By the end of this course, participants will be able to:
- Explain the core concepts, terminology and principles of Media Relations
- Apply relevant international standards, codes and recognised best practices
- Use practical tools and techniques to analyse problems and make sound decisions
- Identify risks, gaps and improvement opportunities in current practice
- Measure performance with meaningful KPIs and benchmarks
- Build a practical action plan to implement Media Relations improvements in the workplace
- Troubleshoot complex scenarios and select advanced solutions
Who Should Attend
Executive assistants, secretaries, office managers, administrators, coordinators and professionals in client-facing roles.
Best suited to experienced practitioners who want to deepen their expertise.
Course Outline
Day 1Introduction and Fundamentals
- Scope, objectives and key terminology of Media Relations
- The role of Media Relations in organisational performance
- Relevant international standards and frameworks
- Pre-course assessment and learning goals
Day 2Core Principles and Methodologies
- Main methods, models and approaches
- Roles, responsibilities and interfaces
- Common challenges and how to overcome them
- Group exercise: diagnosing current practice
Day 3Tools, Techniques and Best Practices
- Practical tools, templates and checklists
- Data collection, analysis and interpretation
- Benchmarking against international best practice
- Workshop: applying the tools to a real case
Day 4Practical Application and Case Studies
- Case studies from Administration, Office & Communication
- Risk, compliance and quality considerations
- Digital tools and emerging trends
- Team simulation and role-play
Day 5Performance, Improvement and Action Planning
- KPIs and performance measurement
- Continuous improvement and sustainability of results
- Building a personal and organisational action plan
- Post-course assessment, review and certificates
Day 1Introduction and Fundamentals
- Scope, objectives and key terminology of Media Relations
- The role of Media Relations in organisational performance
- Relevant international standards and frameworks
- Pre-course assessment and learning goals
Day 2Core Principles and Methodologies
- Main methods, models and approaches
- Roles, responsibilities and interfaces
- Common challenges and how to overcome them
- Group exercise: diagnosing current practice
Day 3Tools, Techniques and Best Practices
- Practical tools, templates and checklists
- Data collection, analysis and interpretation
- Benchmarking against international best practice
- Workshop: applying the tools to a real case
Day 4Practical Application and Case Studies
- Case studies from Administration, Office & Communication
- Risk, compliance and quality considerations
- Digital tools and emerging trends
- Team simulation and role-play
Day 5Performance, Improvement and Action Planning
- KPIs and performance measurement
- Continuous improvement and sustainability of results
- Building a personal and organisational action plan
- Post-course assessment, review and certificates
Day 6Advanced Concepts and Analysis
- Advanced analytical techniques for Media Relations
- Interpreting complex data and scenarios
- Lessons learned from major global cases
Day 7Digital Transformation and Emerging Technologies
- Automation, AI and analytics applied to Media Relations
- Selecting and implementing digital solutions
- Future trends to 2030
Day 8Integrated Workshop and Simulation
- Multi-disciplinary simulation exercise
- Decision-making under time and cost constraints
- Debrief and peer feedback
Day 9Leadership, Change and Implementation
- Building the business case and securing buy-in
- Managing change and organisational culture
- Governance, audits and reporting
Day 10Capstone Project and Final Assessment
- Capstone project presentations
- Expert review and feedback
- Final assessment and certification
Training Methodology
Interactive lectures, real-world case studies, group discussions, practical workshops, simulations and pre/post assessments. Participants receive a full set of course materials and templates they can use back at work.
Certificate
Participants who complete the course receive a Qimma Training Certificate of Completion stating the course title, code, duration and training hours (30 hours for 5 days / 60 hours for 10 days).
Fees & Formats
| Format | 5 days | 10 days |
|---|---|---|
| Classroom | $5,750 | $9,900 |
| Live Online | $3,000 | $5,750 |
| In-House | On request — customised to your organisation | |
Fees are per participant in US dollars. In-house programmes are quoted per group and can be fully customised.
Upcoming Sessions 2027 – 2030
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 2027 | ||||
| 1 Feb – 5 Feb 2027 | Geneva | 5 days | $5,750 | Register |
| 9 Aug – 13 Aug 2027 | Abu Dhabi | 5 days | $5,750 | Register |
| 20 Sep – 24 Sep 2027 | London | 5 days | $5,750 | Register |
| 2028 | ||||
| 21 Feb – 3 Mar 2028 | Athens | 10 days | $9,900 | Register |
| 3 Jul – 7 Jul 2028 | Barcelona | 5 days | $5,750 | Register |
| 13 Nov – 17 Nov 2028 | London | 5 days | $5,750 | Register |
| 2029 | ||||
| 5 Mar – 16 Mar 2029 | Munich | 10 days | $9,900 | Register |
| 10 Jun – 14 Jun 2029 | Manama | 5 days | $5,750 | Register |
| 9 Dec – 13 Dec 2029 | Kuwait City | 5 days | $5,750 | Register |
| 2030 | ||||
| 21 Jan – 1 Feb 2030 | Brussels | 10 days | $9,900 | Register |
| 6 May – 10 May 2030 | Vienna | 5 days | $5,750 | Register |
| 11 Nov – 15 Nov 2030 | Berlin | 5 days | $5,750 | Register |