Professional Masterclass in Brand Management
Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
Course Overview
Professional Masterclass in Brand Management is an intensive, practice-oriented programme designed by Qimma Training for professionals in Marketing, Sales & Customer Experience. It is an expert-level masterclass that combines deep technical insight into Brand Management with strategic perspective, benchmarking and case studies from leading global organisations, equipping participants with the knowledge, tools and confidence to deliver measurable results.
The course runs over 5 or 10 days in classroom sessions across Europe and the Middle East, live online, or in-house at your premises. It blends expert-led instruction, real case studies, group workshops and practical exercises, and every in-house edition can be fully customised to your industry, assets, procedures and competency framework.
Learning Objectives
By the end of this course, participants will be able to:
- Explain the core concepts, terminology and principles of Brand Management
- Apply relevant international standards, codes and recognised best practices
- Use practical tools and techniques to analyse problems and make sound decisions
- Identify risks, gaps and improvement opportunities in current practice
- Measure performance with meaningful KPIs and benchmarks
- Build a practical action plan to implement Brand Management improvements in the workplace
- Shape strategy, policies and long-term roadmaps for the organisation
Who Should Attend
Marketing and sales managers, account managers, brand and digital specialists, and customer experience teams.
Aimed at senior specialists, subject-matter experts and leaders shaping strategy.
Course Outline
Day 1Introduction and Fundamentals
- Scope, objectives and key terminology of Brand Management
- The role of Brand Management in organisational performance
- Relevant international standards and frameworks
- Pre-course assessment and learning goals
Day 2Core Principles and Methodologies
- Main methods, models and approaches
- Roles, responsibilities and interfaces
- Common challenges and how to overcome them
- Group exercise: diagnosing current practice
Day 3Tools, Techniques and Best Practices
- Practical tools, templates and checklists
- Data collection, analysis and interpretation
- Benchmarking against international best practice
- Workshop: applying the tools to a real case
Day 4Practical Application and Case Studies
- Case studies from Marketing, Sales & Customer Experience
- Risk, compliance and quality considerations
- Digital tools and emerging trends
- Team simulation and role-play
Day 5Performance, Improvement and Action Planning
- KPIs and performance measurement
- Continuous improvement and sustainability of results
- Building a personal and organisational action plan
- Post-course assessment, review and certificates
Day 1Introduction and Fundamentals
- Scope, objectives and key terminology of Brand Management
- The role of Brand Management in organisational performance
- Relevant international standards and frameworks
- Pre-course assessment and learning goals
Day 2Core Principles and Methodologies
- Main methods, models and approaches
- Roles, responsibilities and interfaces
- Common challenges and how to overcome them
- Group exercise: diagnosing current practice
Day 3Tools, Techniques and Best Practices
- Practical tools, templates and checklists
- Data collection, analysis and interpretation
- Benchmarking against international best practice
- Workshop: applying the tools to a real case
Day 4Practical Application and Case Studies
- Case studies from Marketing, Sales & Customer Experience
- Risk, compliance and quality considerations
- Digital tools and emerging trends
- Team simulation and role-play
Day 5Performance, Improvement and Action Planning
- KPIs and performance measurement
- Continuous improvement and sustainability of results
- Building a personal and organisational action plan
- Post-course assessment, review and certificates
Day 6Advanced Concepts and Analysis
- Advanced analytical techniques for Brand Management
- Interpreting complex data and scenarios
- Lessons learned from major global cases
Day 7Digital Transformation and Emerging Technologies
- Automation, AI and analytics applied to Brand Management
- Selecting and implementing digital solutions
- Future trends to 2030
Day 8Integrated Workshop and Simulation
- Multi-disciplinary simulation exercise
- Decision-making under time and cost constraints
- Debrief and peer feedback
Day 9Leadership, Change and Implementation
- Building the business case and securing buy-in
- Managing change and organisational culture
- Governance, audits and reporting
Day 10Capstone Project and Final Assessment
- Capstone project presentations
- Expert review and feedback
- Final assessment and certification
Training Methodology
Interactive lectures, real-world case studies, group discussions, practical workshops, simulations and pre/post assessments. Participants receive a full set of course materials and templates they can use back at work.
Certificate
Participants who complete the course receive a Qimma Training Certificate of Completion stating the course title, code, duration and training hours (30 hours for 5 days / 60 hours for 10 days).
Fees & Formats
| Format | 5 days | 10 days |
|---|---|---|
| Classroom | $5,750 | $9,900 |
| Live Online | $3,000 | $5,750 |
| In-House | On request — customised to your organisation | |
Fees are per participant in US dollars. In-house programmes are quoted per group and can be fully customised.
Upcoming Sessions 2027 – 2030
| Dates | City | Duration | Fee | |
|---|---|---|---|---|
| 2027 | ||||
| 7 Feb – 11 Feb 2027 | Doha | 5 days | $5,750 | Register |
| 19 Jul – 23 Jul 2027 | Zurich | 5 days | $5,750 | Register |
| 3 Oct – 7 Oct 2027 | Doha | 5 days | $5,750 | Register |
| 2028 | ||||
| 17 Apr – 21 Apr 2028 | Munich | 5 days | $5,750 | Register |
| 4 Jun – 15 Jun 2028 | Riyadh | 10 days | $9,900 | Register |
| 2 Oct – 13 Oct 2028 | Abu Dhabi | 10 days | $9,900 | Register |
| 2029 | ||||
| 19 Feb – 23 Feb 2029 | Geneva | 5 days | $5,750 | Register |
| 18 Jun – 29 Jun 2029 | Madrid | 10 days | $9,900 | Register |
| 17 Sep – 28 Sep 2029 | Berlin | 10 days | $9,900 | Register |
| 2030 | ||||
| 7 Apr – 11 Apr 2030 | Cairo | 5 days | $5,750 | Register |
| 7 Jul – 11 Jul 2030 | Cairo | 5 days | $5,750 | Register |
| 14 Oct – 18 Oct 2030 | Geneva | 5 days | $5,750 | Register |